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MARKETING OPPORTUNITIES

Birthdays. Lately I've been on a birthday kick. I continually see brands fighting over, and dumping huge $$ into, occasions like Christmas & Halloween. But what about birthdays? Think about it: a non-seasonal occasion that affects everybody! You'd think someone other than Hallmark would be trying to capitalize on an opportunity like this. 

I've put a lot of thought into "owning birthdays", but I think I''ll leave it here for now. Tbc...

Dance Is Hot. Dance is a timeless activity that has exploded in global media exposure over the past few years. Think Dancing With The Stars, So You Think You Can Dance, youtube classic Evolution of Dance, Soulja Boy's Crank That, Bollywood, MJ or Fatboy Slim (seriously, check the views on those bad boys).

Yes, Dance Crazes are nothing new. But it's a hell of lot easier to teach the steps to 20,000,000 people than it used to be. It's only a matter of time before brands capitalize on this phenomenon.

SPEC SCRIPTS

I'm not a creative, I used to pretend. If I have ad ideas (however silly) I'll occasionally write them down. With AdBakery, I'd by a hypocrite if I didn't:

Scott Towels

Here's a silly campaign idea for Scott (Paper) Towels  

Tag Line: So Good, You Might Forget They Are Paper 

TV Spots show people using rolls of paper towel in situations they normally use towels:

• Tennis player asks ball boy for towel in between rallies, he dabs the roll on his forehead, arms, etc

• Guy gets a steam shave at a barber shop with PT

• Woman gets out of shower, asks "Scott" to throw her a towel, dries herself with the roll, mummy wraps it around her hair and body
• Plenty of "towel whip"/ sports locker room options...

And the "too crazy for TV" viral idea:  

Yahoo Fantasy Sports

A script that asks regular guys, "When did you know.... the dream was over?" 

Lavalife

Here's a wacky little tongue in cheek spot: 

Miller Genuine Draft

Here's a "genuinely smooth" concept for MGD. The idea: pick-up lines that actually work. This script plays up a great one I heard a while back (the line itself isn't my idea, just a good fit for the brand).